Fashion Photography Campaign

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Case Study
Benetti Menswear

Our work

Benetti Menswear is a fast growing Irish fashion label that is the principal line of a multi-label brand. We created images for our clients seasonal fashion campaigns, e-commerce products, catalogues and brand ambassador photocalls. The content for Benetti Menswear and their sister label Travis Menswear was used for their website, print advertisements in the media, in-store advertisements such as point of sale cards, social media, trade shows & for their showroom. This imagery was licensed for use by Benetti Menswear and all stores that stock their clothing.

Our main task was to work with their brand manager to help realise their vision for the season’s fashion campaigns. Together, we ensured that we created images that reflected the unique brand’s look and feel as their vision grew and developed. 

In addition to the anchor campaigns we carried out brand ambassador photoshoots for high profile individuals and teams that partnered with the brand, such as the FAI national soccer team and popular Dublin GAA players.  

Creative Process

Each season’s suit collection was shot on location capturing the Benetti Man’s style and lifestyle. Locations were chosen to reflect the character of the brand and allow a variety of images to be created over a limited period of time. 

Each suit and the accessory collection were also photographed in studio for catalogue and trade show use. 

Benetti Menswear Campaign Images

Autumn Winter 2017 Collection. Shot at the Dean Hotel, Dublin.

Spring Summer 2018 Collection. Shot at the Botanical Gardens, Dublin.

Benetti Menswear Children’s Range.

Travis Menswear

Travis has a youthful urban style & is popular amongst the 18-25 market.


The result of our many photoshoots was cohesive imagery that could be used across all the brands touch points and scaled to fit the platform for delivery. 

Travis Menswear Lookbook

Travis Menswear Lookbook

Travis Menswear Lookbook

Travis Menswear Lookbook

Benetti Menswear Cara Magazine Advertisement

Benetti Menswear Suit Collection Details

Benetti Menswear Suit Collection Product Shots

Benetti Menswear Lookbooks

Benetti Menswear Never Out of Stock Catalogue

Benetti Menswear Never Out of Stock Catalogue

Benetti Menswear Never Out of Stock Catalogue

Benetti Menswear Lookbook Cover

Benetti Menswear Lookbook

Benetti Menswear Accessories

Benetti Menswear Accessories

Benetti Menswear Shoes Product Shots

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Case Studies